Denton, Texas  ·  Digital Laundromat  ·  Est. 2026

SWISH

The first fully digital laundromat built for how renters and college communities actually live — app-based, cashless, and designed for people who deserve better than a broken coin machine.

Our Story Inquiries & Partnerships
Founder Certifications
DOBE®
Disability-Owned Business Enterprise
Disability:IN
WOSB
Women-Owned Small Business
U.S. Small Business Administration
Texas WBE
Women's Business Enterprise
WBEA / TWU Center for Women Entrepreneurs
Prepared by
Swish Digital Laundromat
Kelley Barber, MSN, BSN

The Founder

Built from a different kind of experience.

I spent fifteen years as a registered nurse — bedside care, hospice, long-term care leadership. In 2020, I contracted COVID-19 during the first wave while working direct patient care. The virus attacked my kidneys. I lost them.

What followed was not a slow recovery — it was a complete restructuring of my life. The career I had built my identity around was gone. The license I had earned was surrendered. The body I had relied on to show up for patients every day was permanently changed.

I spent a long time grieving that. Then I started paying attention differently — noticing the gaps, the places where people without access, without transportation, without options were quietly struggling with things the rest of us take for granted. One of those things is laundry.

Swish exists because I know what it means when a system wasn't designed with you in mind. I am building something that was — for Denton's college community and the dense renter population around it: tens of thousands of people who deserve a laundromat that actually works.

I bring a nurse's discipline to this: systems thinking, protocol, and relentless attention to what can go wrong. Living with disability is part of how I got here — it sharpened my eye for friction and the small failures most people overlook. That's why Swish is engineered above all for ease of use: simple, reliable, and effortless for everyone who walks in.

Kelley Barber, MSN, BSN
Founder & Principal — Swish Digital Laundromat
DOBE®  — Disability-Owned Business Enterprise
WOSB  — Women-Owned Small Business (SBA)
Texas WBE  — WBEA / TWU CWE
Swish Digital Laundromat  ·  https://www.swishlaundromats.com  ·  kelley@swishlaundromats.com  ·  Business strategy, market research, and investor documentation for healthcare and emerging market ventures.
$6.8B U.S. laundromat market (2025)
94% 5-year business success rate — one of the highest of any small business
56% U.S. laundromats still coin-only, no app, no digital payment
63K+ Students enrolled at UNT & TWU in Denton — 82% living off-campus

The Concept

What we're building.

Swish replaces the coin-operated, cash-only laundromat experience with a fully connected operation. Every machine. Every cycle. Every customer interaction — digital from start to finish.

01
App-Based Everything
Reserve a machine, pay with Apple Pay or Google Pay, get a notification when your cycle is done. No coins. No waiting around. No guessing. The app is the product.
02
IoT Machine Monitoring
Every machine is connected. Real-time availability, predictive maintenance alerts, remote diagnostics. Uptime is revenue — and we manage it from a single dashboard across all locations.
03
Loyalty & Subscriptions
Points per wash. Monthly passes. Resident and student discount tiers. Retention is built into the platform from day one — something no coin-op competitor can offer without a full technology overhaul.
04
Designed for Ease of Use
Plain-language prompts, large touch targets, and a flow anyone can follow on the first try. Tap to start, pay how you already pay — no manual, no coins, no figuring it out. Simple and effortless for everyone who walks in.

Target Markets

Where we're going first.

Every competitor in these markets is coin-only or coin-primary. Zero operate an app or loyalty system. We enter where legacy has stalled.

Priority 1 — Opening Location
Denton, TX
University of North Texas (46,864) + Texas Woman's University (16,300)
Zone 1: W. Hickory / Scripture corridor — zero walkable laundromat within 1 mile, 8–12,000 students within 0.75 miles. Zone 2: Eagle Dr / TWU campus — TWU Center for Women Entrepreneurs is physically co-located.
TWU CWE StartHER Grant Site
Priority 2
Lubbock, TX
Texas Tech University — ~40,000 students
Geographic isolation creates a natural moat — no competition from adjacent metros. Moderate legacy competition, all coin-op. DOBE® certification opens TTU and regional health system institutional accounts.
Score: A
Priority 3
Huntsville, TX
Sam Houston State University — ~21,000 students
Near-zero digital competition. Elevated Walker County poverty rate drives laundromat dependency. Strongest first-mover advantage in Texas relative to market size.
Score: B+
Priority 4
San Marcos, TX
Texas State University — ~38,000 students
I-35 corridor between Austin and San Antonio. Population growing faster than services — genuine supply gap. Austin-adjacent DOBE® corporate network accessible at scale.
Score: A–

Certification & Capital Impact

Why the founder's status changes the math.

The DOBE®, WOSB, and Texas WBE certifications are not background details — they are capital instruments. Together, they compress the $660,000 two-site capital requirement to approximately $135,000 in net investor equity.

Grants and SBA preferred lending — both unlocked specifically by these designations — absorb the balance. No competitor in any of our target markets holds any of these certifications.

At exit, a DOBE® + WOSB + Texas WBE certified two-site portfolio commands a 15–25% premium over an uncertified operation of identical size. The certifications transfer with the business.

Capital Stack — $660,000 Build
Grants (DOBE+WBE)
$75K+
Non-dilutive. DOBE®, Amber Grant, TWU StartHER, IFundWomen
SBA Debt (WOSB)
$450K
SBA 7(a) + 504. WOSB Community Advantage preferred lender.
Net Investor Equity
$135K
Down from $660K gross — 80% reduction through certification advantage.
Without Certifications
$660,000 equity raise  ·  Standard SBA terms  ·  No grant access  ·  Standard exit multiple

Contact

Get in touch.

Swish Digital Laundromat

Primary Market
Denton, Texas (Denton County)
Relocating to DFW metro — Flower Mound / Castle Hills corridor
Kelley Barber, MSN, BSN
Founder — Swish Digital Laundromat
Principal — Swish Digital Laundromat
Business Strategy & Advisory
Swish Digital Laundromat
https://www.swishlaundromats.com  ·  kelley@swishlaundromats.com
For Grant Applications & Certification Reviewers Swish Digital Laundromat is a pre-revenue startup currently in the site selection and capital raise phase. Full investor documentation is available upon request, including: Texas Market Entry Analysis, Denton TX Site Study, 18-Month ROI Financial Model, Two-Site Portfolio ROI Model, Funding Roadmap, and Launch Checklist. All documents prepared by Kelley Barber, June 2026.

This website serves as the digital presence for grant, certification, and investor inquiries. The venture is owned 100% by Kelley Barber, a disabled female entrepreneur, operating under Swish Digital Laundromat.